Got to have a site. Got to have a site! Additionally, if you want to sell online you also need a store and a payment processor.

Fortunately, we were good at establishing both a site and a store. As we quickly built both, we found the interest was REAL. Within one hour of publishing the Official Vick Dog Chew Toy website we had 100 visitors. Within hours of offering a purchase option for the Official Vick Dog Chew Toy, (which keep in mind did not yet exist), we had several buyers that paid up front. At this point, we were completely honest in our website communication; product delivery date was set for October 2007. Despite the long wait time for a product, the orders poured in.

It was not until this time that I realized that my mission, objective and plight was not restricted to just me, but was also a source of public outcry and shared by so many. This was a very pleasant awakening for me. If you pay close attention to previous entries, you will notice that my opinions and feelings were generally my own. I had no reference point, beyond those I was working with, that others shared by disgust and mission. When I saw so many willing to purchase the Official Vick Dog Chew Toy based on our mission, their desire to have a physical symbol that represented their outcry, I was overwhelmed. It resumed my faith in human beings and rekindled my feelings that those who love animals are truly special people.

Very popular topic and concept. Dealing with the media, radio, newspapers, journalists, and charities, on a local and national level, will be the topic of the next blog.

I appreciate your interest in my story.