Posts Tagged ‘testimonial’

I Have A Dog!

Tuesday, December 7th, 2010

Now that I have a Dog!

I have been intimately involved with The Official Vick Dog Chew Toy effort for over 4 years now.  Through this effort I have come to love and admire what animal supporters do.  This admiration has come mainly through the self sacrifice and absolute devotion that so many have shared though my efforts to raise awareness of animal abuse. 

I have been without a pet for several years.  I have always believed that if you are going to have a pet you must be ready to provide the best situation possible for the mutual benefit of your new adoptee and the family that he / she is introduced to.  Well, I have been waiting for such a time.  My Family of 6 have been asking for a pet forever.  I have been the kill joy of all their wishes, citing things like the lack of a fenced in yard, adequate room, things we would have to give up and on and on. 

My twin Daughters received a pair of goldfish for their birthdays.  Now, you can measure the lifespan of a goldfish in hours.  So, when one died, (cuff died, link survived), I headed out to Petco to purchase a suitable replacement.  Upon arrival at Petco I found Springfield Animal Rescue, an Organization in Jacksonville, FL that I had grown familiar with through The Vick Dog Chew Toy efforts.  I SWORE I only saw cats, which was a safe zone for me and my three kids in tow, since no one wanted a cat.  As I approached the volunteers I was immediately drawn to a crate that housed an amazingly calm puppy.  I was introduced to Oliver.

As a business person I know sales people when I see them.  Certainly, the purpose of anyone that is involved with a rescue organization is to be a bit, “salesy”.  However, their sales efforts did not have to be very good at all for me to be drawn to Oliver.  After a few trial days I became a dog owner for the first time in many years. 

It has been three weeks now and my Family and I have integrated Oliver into our lives quite well.  Oliver is now as much of a family member as anyone.  However, Oliver is a 5 month old Lab / Great Dane mix.  Oliver is ALL PUPPY!  Very well behaved, but ALL PUPPY! 

I write this entry because I am extremely blessed and happy that I was able to give a neglected dog a home; something that I have been celebrating through The Official Vick Dog Chew Toy efforts.  Equally, I write this because for the first time in four years I completely understand what it takes to care for a pet. Now, more than ever before, I understand the love, devotion, attention and sacrifice it takes to care for a pet.  I have more appreciation for animal care organizations than ever before.  One wears me out.  I cannot imagine what those organizations that care for multiple pets go through! 

Oliver has given me even more respect for the GREAT ORGANIZATIONS that care for neglected, abused and unwanted pets.  You can find a small sample of those organizations at http://www.officialvickdogchewtoy.com/giveaway.html

Remember, these are just a few.  Please give all you can to support the great organizations in your community that seek to give our pets a better life.  Also, if you are looking for a pet please look for a shelter pet. 

Thanks for your interest and support.

Sincerely,

Darren Usher

President and CEO, Aim To Beginn, LLC

www.officialvickdogchewtoy.com

www.doglifegear.com

First Public Reaction to the Official Vick Dog Chew Toy

Monday, August 24th, 2009

Got to have a site. Got to have a site! Additionally, if you want to sell online you also need a store and a payment processor.

Fortunately, we were good at establishing both a site and a store. As we quickly built both, we found the interest was REAL. Within one hour of publishing the Official Vick Dog Chew Toy website we had 100 visitors. Within hours of offering a purchase option for the Official Vick Dog Chew Toy, (which keep in mind did not yet exist), we had several buyers that paid up front. At this point, we were completely honest in our website communication; product delivery date was set for October 2007. Despite the long wait time for a product, the orders poured in.

It was not until this time that I realized that my mission, objective and plight was not restricted to just me, but was also a source of public outcry and shared by so many. This was a very pleasant awakening for me. If you pay close attention to previous entries, you will notice that my opinions and feelings were generally my own. I had no reference point, beyond those I was working with, that others shared by disgust and mission. When I saw so many willing to purchase the Official Vick Dog Chew Toy based on our mission, their desire to have a physical symbol that represented their outcry, I was overwhelmed. It resumed my faith in human beings and rekindled my feelings that those who love animals are truly special people.

Very popular topic and concept. Dealing with the media, radio, newspapers, journalists, and charities, on a local and national level, will be the topic of the next blog.

I appreciate your interest in my story.

How did you secure the domain name for Vick Dog Chew Toy?

Wednesday, August 19th, 2009

Having a mission, concept, goals and a name for your product are all good things. Having an actual product is critical. So how do we evolve the idea to a marketable product that supports the mission? Interesting story.

I thought the story, idea, mission and product were all good ideas. But if I was the only one, I would not have accomplished much. The first step was to identify the advertising and sales channel for the product. Brick and mortar locations are expensive and difficult to get in a moments notice. The internet offers a public stream of information that can quickly advertise your idea and product and offer you the opportunity to sell and ship without having to secure office or warehouse space. Here is the story of how we went about gauging public response to the idea of the Official Vick Dog Chew Toy.

First, you have to have a domain name. A quick search found that others had a similar idea as I did based upon the domains that were already secured. Domains such as, dogslovevick.com, dogsbitevick.com, and vickdog.com were already secured. The individuals that secured these names are called, “Squatters”. These are people that search the internet for interesting stories, stories that they feel are going to be big topics, then secure domain names based on what the media is sharing. Most squatters never build an actual website with their new domain name. They secure the name for the purpose of selling their newly acquired domain name to others that are interested in creating a website. Squatters buy the domain name for little money and then sell the name to you for hundreds of dollars. There is a very real marketplace for squatters and you might even call them “day traders”. As a domain squatter, you have to be on your game and be constantly informed and act quickly to turn a buck.

The ultimate goal is to outsmart these squatters. That is exactly what I was able to do. A quick check for vickdogchewtoy.com and I found that it was available. I grabbed it immediately. A mistake that I will regret and will detail in future blog entries.

So, you have a domain name. No one ever succeeded in business with just a domain name. What next? An INCREDIBLE burst of activity and very high level attention. Oh, and sales as well! That story is next.

I appreciate your interest in my story.